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Marketing Fast Food to Moms

By Steve Weiss

Are you a mom of a child under the age of 18? Are you happy?

According to an research study recently released by C3, a Kansas City-based kids marketing agency, there's only a 50/50 chance that an American mom will answer the happiness question affirmatively. You read that correctly. Half of the mothers in the U.S. are not, according to this study conducted with Weekly Reader Research and mirroring the demographic breakdown of the U.S. census, having a very good... More...

Industry musings, insight and commentary. Brought to you exclusively on the web by Roy Bergold, Steve Weiss, and QSR Magazine.

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News for Monday, January 5

	Spam Makes its Way to the BK Menu
	Top pizza trends for 2009
	Restaurants target drunken driving
	Restaurant Dining Mostly Holding Up Despite Recession
	Restaurants serve up bonus-stuffed gift cards to combat slump
	Restaurant Chains Spend Less But Give More to the Guest
	O'Charley's CEO Retires

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Seafood Report

January 5, 2009

November US Gulf of Mexico shrimp landings were 13.9% greater than a year ago. Speculation is that US shrimp landings could be larger next year due to the significant decline in fuel prices. Still,... More...

How to turn down gift certificate sales?

Posted by: Jeff16

My restaurant is probably going to be closing within a month, but we haven't and are not going to announce it. How can we tactfully turn down a customer who wants to buy a gift certificate without saying that we are closing?... Read More

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