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Customer Birthday Emails

By Savanna

Remembering and acknowledging a customer’s birthday is a very simple and efficient method to build brand loyalty and image. Market and analytics provider Fulcrum confirmed the full aspect of that with the results of their recent online survey. The evidence comes from a resend online survey that indicates that 74 percent of customers appreciate more highly a company that sends them an e-mail birthday card. More than 80 percent of the customers who react positively also exhibit increased loyalty to the brand. Most importantly, a birthday greeting to restaurant customers influences positively 92 percent of them. Furthermore, 96 percent...

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