It’s time to answer the many e-mails I’ve received concerning how to increase sales in your restaurants on an individual basis. Here’s the way I did local store marketing when I was in the trenches. (Some of this you have heard before and some you have practiced, but here it is in one place.)
Let’s make the assumption that your basics—quality, service, cleanliness, and value—are OK. If not, fix them quick. You can’t increase sales if it takes 30 minutes to get a clean fork, the place looks like a gym, and it takes...
The Huron lettuce harvest is anticipated to wind down this week putting the supply onus on the Salinas California area. Lettuce weights from Salinas have been light. In addition, acreage is anticipated to be down compared to 2007. Both of these factors could push lettuce prices modestly upward during the next week. The Texas onion harvest is progressing...
