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By Roy Bergold

It’s time to answer the many e-mails I’ve received concerning how to increase sales in your restaurants on an individual basis. Here’s the way I did local store marketing when I was in the trenches. (Some of this you have heard before and some you have practiced, but here it is in one place.)

Let’s make the assumption that your basics—quality, service, cleanliness, and value—are OK. If not, fix them quick. You can’t increase sales if it takes 30 minutes to get a clean fork, the place looks like a gym, and it takes...

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Eleven Ways to Infuse Your Company with the Leadership Skills to Thrive in Tough Times
By Quint Studer

In good times, running a company is exhilarating. Money is flowing, customers...

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Keep Your Restaurant’s Reputation Pest-Free
By Dr. Zia Siddiqi

Nothing can ruin your restaurant’s reputation faster than...

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Wendy's Shows Its Roots
By Steve Weiss
Early last summer Wendy's, the historically conservative burger chain, took a chance on a bold, new media campaign. In a TV...
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How to Keep a Manager
By Roy Bergold
I received an e-mail from a reader this past month . She asked me how to compensate good managers so they don't leave or get...
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Do You Know Your Break Even Point?
By Joe Dunbar
In my MBA program at Rutgers University, they made sure every graduate could calculate break even points. We were...
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Think Before You Speak : Five Questions That Will Cost You The Job If Not Answered Correctly
By Robert Krzak CPC,CERS
For the past thirteen years I’ve been on both sides of the interview table when it comes to interviewing potential restaurant...
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Daily Market Update
Produce Report
May 9, 2008
The Huron lettuce harvest is anticipated to wind down this week putting the supply onus on the Salinas California area. Lettuce weights from Salinas have been light. In addition, acreage is anticipated to be down compared to 2007. Both of these factors could push lettuce prices modestly upward during the next week. The Texas onion harvest is progressing...

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