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Do's and don'ts for startup restaurants - vol. 1

Do: Know your target market. Your target market is not the people you WANT to buy your food, but rather the ones MOST LIKELY to buy your food. A big red flag in any marketing plan is an assumption that your concept appeals to everyone. Don't: Have a large menu. Large menus confuse your concept, increase ticket times, decrease table turns, increase waste, make server training harder, and overall just make you lose money. You can't be all things to all people. If you try, you'll be very little to very few. Do: Have an exit strategy. Knowing how you're getting out of this venture if things don't...

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ONE IS SIX CHILDREN EATS TO-GO FOOD OR READY-TO-EAT MEALS DAILY.
Added on November 20, 2009
Under the age of 18, chances are your eating one ready-to-eat / ready-to-heat meal per day or to-go food daily! Jane Kirby, a Press Association Health...
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Marketing Restaurant In-Store Email Collection Handheld Device
Added on November 20, 2009
If you've been doing in-store customer email opt-in for your email list or eClub or birthday clubs, you might most probably using Signup Sheets...
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Another Commodity Bubble?
Added on November 19, 2009
The chart of the week is the monthly Continuous Commodity Index chart which is an indicator of overall commodity prices. The index was formed in 1957...
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DAWG Talk: Why Should I Hire You?
Added on November 19, 2009
(Guest Post by Paul Smith) In today’s tough economy competition for jobs is at an all time high. The national unemployment rate has increased to...
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DAWG Talk: I WANT IT NOW!
Added on November 13, 2009
Do you remember the stories your parents and grandparents used to tell you about walking miles in the cold and snow? I think the lesson was to teach patience...
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Whiter Chef Whites, a word from the pros
Added on November 12, 2009
How to achieve brilliant chef whites Ever wonder why you can't quite achieve the same level of white & brightness home laundering your chef pants,...
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