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Guest-Based Marketing : How to Increase Restaurant Sales Without Breaking Your Budget
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by Bill Marvin
Availability: Usually ships within 24 hours.
Hardcover - 200 pages (May 1997)
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This book addresses one of the most-asked-for restaurant management topics--marketing--in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits. Addresses the key issues: How to educate your guests on what they like about you. How to implement frequent diner and other business-enhancing programs. How to get everyone in town to talk about your restaurant--and say what you want them to say. How to build volume without spending money.
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Kids Dine Out : Attracting the Family Foodservice Market With Children's Menus and Pint-Sized Promotions (Restaurants & Institutions Book)
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by Susan Gilleran
Availability: Usually ships within 24 hours.
Hardcover - 191 pages (September 1993)
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Based on interviews with 100 industry experts representing all segments of commercial foodservice from fast food to fine dining. Child-friendly interior design, menus, holiday and special promotions, entertainment, resource listings are among the subjects discussed.
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Foodservice Marketing for the '90s : How to Become the #1 Restaurant in Your Neighborhood
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by Tom Feltenstein
Availability: Usually ships within 24 hours.
Paperback - 272 pages (September 1992)
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Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.
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Marketing Leadership in Hospitality : Foundations and Practices
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by Robert C. Lewis, Richard E. Chambers (Contributor), Harsha E. Chacko
Availability: This title usually ships within 2-3 days.
Hardcover 2nd edition (December 1997)
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Public Relations for Hospitality Managers : Communicating for Greater Profits
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by Albert E. Kudrle, Melvin Sandler
Availability: Usually ships within 24 hours.
Paperback - 239 pages (June 1995)
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Packed with authentic examples and case histories this excellent guide describes communicating with the media, using PR as a marketing tool, image building and turning problems into opportunities. Provides help for small- and medium-sized businesses that can't employ full-time PR firms. Features award-winning PR ideas. Includes an appendix of resource associations.
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