The most enduring brand icons weren't born in an interactive era. The Michelin Man was pushing tires well before anyone sent an email. When Tony the Tiger made his first...
An advertising campaign or marketing program is only as good as the idea driving it. Unfortunately, ideas can often seem like intangible, elusive specters that are difficult...
If you are flying from Los Angeles to Tokyo, you can learn how to say "how are you" in Japanese. The lesson is provided as part of the JAL in-flight entertainment in four...
Marketers will try almost any gimmick to generate traffic at a trade show booth, whether it’s handing out the latest and greatest tchotchke or running a big promotion.
But...
Are you launching your Web 2.0 strategy? Have you made the great stealth video about your product and uploaded it to YouTube? Certainly you've built a community of users...
I can't even begin to count the number of times I've heard the same words across the table or on the other end of the line when speaking with potential advertisers about...
You know a phrase has entered the national lexicon when people across the United States tease waiters and waitresses with an order of "the roasted duck with the mango salsa."...
If you're an advertiser who finds it "brand compromising" to have a viral video producer place your product in the scene of his next online epic, your next call should be...
The world's markets are becoming more and more efficient as the demand to drive inefficiency out of companies continues to expand—and dramatically impact the marketing organization.
As...
Part of the reality of this industry is a tendency to zealously promote particular technologies for a short period of time. Years ago, it was mobile, then it was Second Life,...
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