Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Denver-based Quiznos seeks recovery with new marketing strategy




Copyright: The Denver Post

July 9, 2012


In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos' now-discarded "value" era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium. "It's all about going back to Quiznos' heritage ...


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.






Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. Chipotle Says Criminal Investigation Widens, Sales Plunge
2. When the World's Top Chef Killed Himself, He Took Secrets to His Grave
3. Chipotle's Recovery Plan, Explained in Five Easy Steps
4. Ted Cruz: "If Heidi’s First Lady, French Fries Are Coming Back to the Cafeteria"
5. Thomas Keller responds to harsh New York Times review
6. How One Fast-Food Chain Keeps Its Turnover Rates Absurdly Low
7. Food bloggers tricked by fine dining meal made with Big Mac, Egg McMuffin ingredients
8. How Chicago Students Are Fighting Disgusting School Lunches
9. Celebrity chef Cat Cora divorcing partner of 17 years
10. Fat is the New Kale

Recent News
Hoax convinces fast-food workers to trash restaurant
Food bloggers tricked by fine dining meal made with Big Mac, Egg McMuffin ingredients
The New Generation of Nomadic Chefs
Hungry sea lion pup seats itself at fancy San Diego restaurant booth
Amid an Uncertain Year, Burgers Prevail
World-Class Chefs Find Themselves Under Extreme Pressure
Chef accused threatening to stab server
Chef Amanda Freitag Opens Up About How She Got Where She Is Now (video)
'Prehistoric meat' from 1951 dinner turns out to be a mammoth ruse
Inside the country's first 100% vegetarian drive-thru restaurant




More like this:

5 Tips To Market Your Restaurant With Pinterest

Marketing to Millennials: "Story Selling" Is Key

Who’s Really Powering Restaurant Recommendation Apps: Humans or Robots?

Pop-Up Social Media Restaurant Trades Dinner For Tweets

DQ Launches Biggest TV Marketing Push Yet For New Menu

Wendy's steams up BBQ sandwich return with interactive YouTube videos

How to Use Instagram for Restaurant Marketing

When “good” advertising is (really, really) bad.

How To Shoot Food Like a Pro

KFC has another new Colonel Sanders: Norm MacDonald

Other Topics:

Business & Financial  (2258)

Chefs and Cooking  (2294)

Customer Service  (119)

Design  (33)

Equipment & Supplies  (29)

Food Cost Management  (68)

Food Safety  (241)

HR and Recruiting  (55)

Human Interest  (1083)

Interviews  (7)

Legal  (313)

Marketing - Products  (207)

Marketing - Restaurant  (489)

Menu Development  (214)

Nutrition  (1218)

Restaurant Management  (94)

Restaurant Spotlight  (96)

Sanitation  (31)

Startup  (24)

Technology  (182)

Trends  (127)

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.