Denver-based Quiznos seeks recovery with new marketing strategy
Copyright: The Denver Post
July 9, 2012
In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway.
Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos' now-discarded "value" era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium.
"It's all about going back to Quiznos' heritage
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