Daily News All News  |  Subscribe  
Restaurant and Foodservice News
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Denver-based Quiznos seeks recovery with new marketing strategy

Copyright: The Denver Post

July 9, 2012

In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos' now-discarded "value" era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium. "It's all about going back to Quiznos' heritage ...

Read More (opens new link to source)  |   All News

Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.

Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.

Top Stories
1. Why Students Hate School Lunches
2. 10 Fast Food Chains That Are Trying to Up Their Game
3. 9 Sneaky Menu Tricks That Influence Your Order
4. How the Tech World Turned on Private Chefs
5. Chatting with Alton Brown
6. The Final Bell On Dinner Service? The True Cost Of High End Dining.
7. Chef Jose Andres on Giving and Getting Back in Haiti
8. Mastering the Key Ingredients for the Ideal Hospitality Space
9. What your social media managers can learn from savvy chefs
10. McDonald's Serves Up Its First 100% Organic Hamburger

Recent News
Can The Drive Thru Be Saved?
Why this chef plans to avoid lemons and olive oil
Teaching the stars of new film Burnt to cook like chefs
Food Photographer Clay Williams Serves up Insight Into the Industry
5 Things to Ask your Restaurant Bookkeeper
Diners Ate Halloween Whopper, Get NASTY Surprise The Following Day
Dunkin' Donuts responds to McDonald's all-day breakfast
14 Unusual Ways McDonald's Did Business in the '60s
Why Breakfast Is Key in the Fast-Food Wars
The government's new dietary guidelines ignite a huge food industry backlash

More like this:

DQ Launches Biggest TV Marketing Push Yet For New Menu

Wendy's steams up BBQ sandwich return with interactive YouTube videos

How to Use Instagram for Restaurant Marketing

When “good” advertising is (really, really) bad.

How To Shoot Food Like a Pro

KFC has another new Colonel Sanders: Norm MacDonald

The 10 Commandments of Restaurant Branding

KFC created a bucket with a built-in printer so hungry snappers can share their selfies

Hardees faces heat over 'fresh buns' advertisement

A Case Study: From Good Restaurant Website to Great

Other Topics:

Business & Financial  (2167)

Chefs and Cooking  (2188)

Customer Service  (115)

Design  (30)

Equipment & Supplies  (29)

Food Cost Management  (68)

Food Safety  (229)

HR and Recruiting  (54)

Human Interest  (1036)

Interviews  (6)

Legal  (302)

Marketing - Products  (207)

Marketing - Restaurant  (485)

Menu Development  (212)

Nutrition  (1171)

Restaurant Management  (93)

Restaurant Spotlight  (94)

Sanitation  (29)

Startup  (24)

Technology  (178)

Trends  (124)


Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.